LovingTouch PT
Project Overview:
Create a soft and playful brand that feels high-end brand, stationary The brand is for pediatric physical therapy catering to infants and mothers. Using pastel purples can create a sense of serenity and sophistication while maintaining a soft and gentle ambiance that resonates with both children and their parents.
Branding
The logo features an infant with hands conveys the message of support and care throughout the journey from birth to walking and beyond. The logo symbolizes the physical therapist's dedication to assisting and guiding children from their earliest stages of development until they achieve the significant milestone of walking.
Incorporating blobs and drawing-like lines into the design elements helps enhance the playful and whimsical feel of the brand. The blobs can evoke a sense of fun and creativity, while the drawing-like lines add a touch of spontaneity and movement.
